The theory of advertising language

Advertising is a media campaign for the circles that want to inform, among others, the idea of goods, and services. To convey information or messages in advertisements, use of language. The use of language in advertisements aimed at influencing the reader or listener. Thus, making it interesting so persuasive purpose or function can be achieved. On this occasion will be discussed in terms of advertising language structure. Language structure are discussed grouped by level of language that is; phrases, clauses and sentences. Each level will discuss the structure and meaning. He addition, information was also discussed and the intent conveyed by the ad. Because this study was designed to in the second year, the influence of advertising on society are discussed in the second year. The discussion on the language of advertising has been done in 2003 and 2006. In 2003, discussed the problem of collusion and coherence of the text ad. Subsequently, in 2006 discussed the sentence structure and function of language in the ad text. For research excellence, continued discussion on the structure of phrases, clauses and sentences in a text ad in print and electronic media.
Theories used to explain the problem that has been described is a combination of several theories that complement each other so that the problem can be explained in detail. These theories regarding language instructors. The theory of the structure of the language used, among others, phrases, clauses, and sentences. Theories about the phrase used Aliva opinion (1991), Ramlan (1996), and Parera (1993). Theories about the clauses used Ramlan opinion (1996) and Arifin (2008). Furthermore, theories about the phrase used Ramlan opinion (1996), and Arifin (2008) Discussion on the purpose of information and opinions submitted by the ad used in Djajasudarman Leech (1993), Chaer (2002), and Wijana (2008). This study aims to describe the structure of language in the ad text and intent of information conveyed by the text ad. The results could be useful for students of faculty of literature as a reference. In an effort to solve problems step-tahao research carried out in sequence. Phase method of provision of data used refer to the technique and colleagues note. Stage of analyzing the data used in frontier and distributional methods or agih. Then, the stage presentation of the results of the analysis used in formal and informal methods. Based on the results of analysis, language in the ad can be explained based on the language level of phrases, clauses, and sentences. The phrase in the ad text there are two types of phrases and eksosentris endosentris. Phrases can be differentiated into eksosntris endosentris. Endosentris phrase can be identified as a coordinative endosentris, endosentris the attributive and the apositif endosentris. Furthermore eksosentris phrase can be identified as a directive eksosentris preposional, and the nondirektid. Clause is the text ads based on categories, word or phrase that occupy P there are two types of clauses the verbal and nonverbal clauses. Verbal clause consists of clauses transitive and intransitive verbal. In contrast, nonverbal clause consists of five types, namely: adjective clauses, nominal clauses, clauses numeral, kalusa front, and clauses eknatif. Sentences in text ads based on the number of clauses forming sentences consist of single sentences and compound sentences. The information conveyed through text ads are membeikan explanation of the goods being promoted. On the contrary, the intention is to praise and delivered pengajakan against things that are promoted.

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